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Tolhuis 20-12
6537 LW Nijmegen, The Netherlands
Kvk: 09123058

Phone: +31(0)24-3739470
Fax: +31(0)24-3739473
E mail:

What is a Trademark?

Trademarks serve to distinguish goods and services. A result hereof is that a ‘trademark' which is devoid of all distinguishing capability, is incapable of being a trademark, and therefore unfit for a registration as such. Should you like to know whether your trademark meets all rules for such a registration, please click on criteria.

Trademarks can, basically, have all forms. The shape of a bottle even the music played on the telephone when waiting to be connected, it has all been lodged as trademarks. Still, word marks and devices, the name of a product and its logo are, by far, the most important.

Trademarks are registered for specified goods or services. A registration can be used when the trademark, or a sign resembling it, is used for goods (or services) for which the trademark has been registered or goods (or services) resembling these.

A detergent is similar to the services a cleaning company performs. However, a carpet can not be considered similar to a radio.

We always advise our clients to have us perform a search before a trademark is being used.

The Netherlands has made a treaty with Belgium and Luxembourg, the Benelux countries, resulting in a union in the filed of trademarks. As a result hereof, all trademarks applied for one of these countries automatically is valid for the whole Benelux. Part of the registration procedure is a search after earlier trademarks.

The above is intended as general information. We gladly assist you in translating this to your specific situation. Please direct all your questions to We will contact you within one working day, when you direct your questions by fax or e mail.